LP Locker #7: Altruist
Soften the call.
Welcome to LP Locker #7. Today, we’re looking at a landing page from Altruist, an all-in-one platform for financial advisors. This landing page is focused on becoming an RIA (registered investment advisor).
Breakdown
📰 Headline: Become an RIA the easy way.
✍️ Subheadline: Take the first step towards full ownership of your revenue, personalized client service, and ideal work-life balance.
🚀 Call-to-action: See if you’re a fit
💎 Value prop: Ease
Takeaways
disarm readers with a soft call to action
frame “rumors” vs. reality
swap testimonials for a case study intro (Bjorn Amundson)
Key Line
“You’ll hear a thousand reasons not to start an RIA. Reality tells a different story.”
Locker Note
"I apologize for such a long letter, if I had more time it would be shorter."
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