LP Locker #13: BuildOps
Build something useful.
Welcome to LP Locker #13. Today, we’re looking at a landing page from BuildOps, a software for commercial contractors. This landing page promotes a toolkit for getting paid faster.
Breakdown
📰 Headline: Get Paid Faster: Download Your Free Invoicing Toolkit
✍️ Subheadline: Struggling to get paid on time? Our Toolkit for Better (and Faster) Invoicing gives you simple, actionable tools to send invoices faster, avoid delays, and keep your cash flow steady. This toolkit is built on insights from thousands of contractor invoices across North America. We’ve taken the data and turned it into easy-to-follow steps and templates you can use right now.
🚀 Call-to-action: Get your free toolkit
💎 Value prop: Premium content/value
Takeaways
Combine multiple content assets into one “toolkit”
put long forms below the fold, simple buttons above
leverage the experience of your audience (“thousands of contractor invoices”)
Key Line
"This toolkit is built on insights from thousands of contractor invoices across North America."
Locker Note
“The sole purpose of the first sentence in an advertisement is to get you to read the second sentence.”
Landing Page Locker features real landing pages powered by serious ad spend—curated from the wild and delivered to your inbox 3x/week (M, W, F). Built to give copywriters, marketers, designers and other creatives ongoing ideas and inspiration.
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