LP Locker #3: Exclaimer
Nail the comparison.
Welcome to LP Locker #3. Today, we’re looking at a landing page from Exclaimer, an email signature management platform that helps 65,000+ organizations streamline their inbox outros. This landing page compares Exclaimer to WiseStamp, an industry competitor.
Breakdown
📰 Headline: The Wisestamp alternative
✍️ Subheadline: From startups to larger organizations, Exclaimer turbo-boosts the efficiency and engagement of your email signatures. And as the only solution compliant with ISO, SOC 2, and HIPAA, we're not just a Wisestamp alternative. We're the wiser choice.
🚀 Call-to-action: Start your free trial; book a demo
💎 Value prop: Premium product
Takeaways
highlight tangible differentiation (compliance)
use competitive wordplay (“wiser choice”)
take the non-hostile high road
Key Line
"...we're not just a Wisestamp alternative. We're the wiser choice."
Locker Note
"Remember that clear prose is not just a product of sentence length and word choice. It derives first from a sense of purpose — a determination to inform. What comes next is the hard work of reporting, research, and critical thinking. The writer cannot make something clear until the difficult subject is clear in the writer’s head."
Landing Page Locker features real landing pages powered by serious ad spend—curated from the wild and delivered to your inbox 3x/week (M, W, F). Built to give copywriters, marketers, designers and other creatives ongoing ideas and inspiration.
📣 Have a landing page to submit? Let us know here.
