LP Locker #10: Seed
Let your product do the talking.
Welcome to LP Locker #10. Today, we’re looking at a landing page from Seed, an ecommerce company that designs probiotics for gut health. This landing page is for their daily kids’ probiotic.
Breakdown
📰 Headline: PDS-08® Pediatric Daily Synbiotic
✍️ Subheadline: For Kids + Teens (3-17)
🚀 Call-to-action: Start now
💎 Value prop: Premium quality
Takeaways
make premium product imagery center stage
combine the language of your audience with the science of your product
add the how of your product to the why of your benefits
Key Line
"Designed with how-do-I-get-my-kid-to-take-this-daily in mind."
Locker Note
"The more simple and predictable the communication, the easier it is for the brain to digest. Story helps because it a sense-making mechanism. Essentially, story formulas put everything in order so the brain doesn't have to work to understand what's going on."
Landing Page Locker features real landing pages powered by serious ad spend—curated from the wild and delivered to your inbox 3x/week (M, W, F). Built to give copywriters, marketers, designers and other creatives ongoing ideas and inspiration.
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