LP Locker #8: Sundays for Dogs
Set a timeframe.
Welcome to LP Locker #8. Today, we’re looking at a landing page from Sundays for Dogs, a dog food brand offering human-grade meals made of USDA-approved beef and other proteins. This landing page is an interactive tool designed to find the ideal meal plans.
Breakdown
📰 Headline: The easiest way to serve human‑grade food.
✍️ Subheadline: Find the perfect meal plan and daily price! This will only take ~2 minutes per dog.
🚀 Call-to-action: Continue
💎 Value prop: Ease
Takeaways
highlight a low time estimate to lower friction
work with realistic imagery (not overly polished)
use “continue” to suggest the process already underway
Key Line
"This will only take ~2 minutes per dog."
Locker Note
"You can't learn to play the piano without playing the piano, you can't learn to write without writing, and, in many ways, you can't learn to think without thinking. Writing is thinking. To write well is to think clearly. That's why it's so hard."
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