LP Locker #1: Superhuman
Bold claims and clarity.
Welcome to LP Locker #1. Today, we’re looking at a landing page from Superhuman, an AI-powered email productivity app that claims to save “4 hours per person every single week.” This landing page targets paid ad visitors.
Breakdown
📰 Headline: The most advanced AI-powered inbox ever
✍️ Subheadline: Save up to four hours a week and get more time for what matters
🚀 Call-to-action: Start now
💎 Value prop: Saving time
Takeaways
a headline is no place to be humble
there’s confidence in simplicity and clarity
focus on a quantifiable outcome that’s doable but valuable (4 hours)
Key Line
“Fly through your inbox.”
Locker Note
"Good writing is easier to read than to skip."
Landing Page Locker features real landing pages powered by serious ad spend—found in the wild and delivered to your inbox 3x/week (M, W, F). Built to give copywriters, marketers, designers and other creatives ongoing ideas and inspiration.
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